Tjirandji Smart Capital is an initiative started in 2015 by Wim Backers and Theo van der Vlist. Its goal is to invest in around 10 companies a year.
These investments usually take place under the following circumstances:
May be small, but has a certain track record (is not a new start-up company)
Should be more business to consumer orientated, rather than business to business
Sees opportunities in a marketing approach via the internet
Does not usually require a majority interest
Will advise and enlist leads