Tjirandji Smart Capital is an initiative started in 2015 by Wim Backers and Theo van der Vlist. Its goal is to invest in around 10 companies a year.
These investments usually take place under the following circumstances:

The candidate company:

  • May be small, but has a certain track record (is not a new start-up company)

  • Should be more business to consumer orientated, rather than business to business

  • Sees opportunities in a marketing approach via the internet


  • Does not usually require a majority interest

  • Will advise and enlist leads